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The one-billion-plus marginalization : toward a scholarly understanding of Islamic consumers
El-Bassiouny, Noha - In: Journal of business research : JBR 67 (2014) 2, pp. 42-49
Persistent link: https://www.econbiz.de/10010237684
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'Islamic' consumers, markets, and marketing : a critique of El-Bassiouny's (2014) "The one-billion-plus marginalization"
Jafari, Aliakbar; Sandıkçı, Özlem - In: Journal of business research : JBR 68 (2015) 12, pp. 2676-2682
Persistent link: https://www.econbiz.de/10011399686
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Where is "Islamic marketing" heading? : a commentary on Jafari and Sandikci's (2015) "Islamic" consumers, markets, and marketing
El-Bassiouny, Noha - In: Journal of business research : JBR 69 (2016) 2, pp. 569-578
Persistent link: https://www.econbiz.de/10011435980
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Effects of religiosity on consumer attitudes toward Islamic banking in Egypt
Abou-Youssef, Mariam; Kortam, Wael; Abou-Aish, Ehab; … - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 786-807
Persistent link: https://www.econbiz.de/10011456306
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An exploratory investigation of the marketing practices conducted by Islamic banks in Egypt
Abou-Youssef, Mariam; Kortam, Wael; Abo Aish, Ehab; … - In: African journal of business and economic research : AJBER 7 (2012) 1/2, pp. 47-63
Persistent link: https://www.econbiz.de/10009568197
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An Islamic macromarketing perspective on sustainability
El-Bassiouny, Noha; Wilson, Jonathan A. J.; Esmat, Suzan - In: Journal of Islamic marketing : JIMA 8 (2017) 2, pp. 187-203
Persistent link: https://www.econbiz.de/10011750265