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Werbeselbstkontrolle in Italien und Deutschland : Vor- und Nachteile der Systeme freiwilliger Selbstregulierung im Vergleich
Lehmann, Alexandra - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002871348
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Irresistible empire or innocents abroad? : American advertising agencies in post-war Italy, 1950s - 1970s
Fasce, Ferdinando; Bini, Elisabetta - In: Journal of historical research in marketing 7 (2015) 1, pp. 7-30
Persistent link: https://www.econbiz.de/10010530060
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Client involvement and innovation in creative-intensive business services : a framework for exploring co-innovation and advertising agency-client relationships
Marasco, Alessandra; Masiello, Barbara; Izzo, Francesco - 2013
Persistent link: https://www.econbiz.de/10009761500
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Pubblicità e teorie economiche
Gianfreda, Giuseppina - 1995
Persistent link: https://www.econbiz.de/10000978765
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Media e pubblicità in Italia
Brigida, Franco; Di Vesme, Paolo Baudi; Francia, Laura - 2003 - 2. ed. aggiornata e ampliata
Persistent link: https://www.econbiz.de/10001806735
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Advertising, values and social change : a sociological analysis
Polesana, Maria Angela - 2019
Persistent link: https://www.econbiz.de/10012115739
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Statistiche culturali
Istituto Nazionale di Statistica; Istituto Centrale di … - Roma - 1.1954 - 4.1958; 26.1986(1987) - 27.1987(1988); …
Persistent link: https://www.econbiz.de/10000361168
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The channeled Italian voters
Larcinese, Valentino - In: Italian institutional reforms : a public choice perspective, (pp. 221-247). 2008
Persistent link: https://www.econbiz.de/10003780866
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Who trusts Berlusconi? : an econometric analysis of the role of television in the political arena
Sabatini, Fabio - In: Kyklos : international review for social sciences 65 (2012) 1, pp. 111-131
Persistent link: https://www.econbiz.de/10009488110
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Who trusts Berlusconi? : an econometric analysis of the role of television in the political arena
Sabatini, Fabio - 2011
This paper contributes to the literature by carrying out the first econometric investigation into the role of television in the formation of political consensus in Italy. Based on probit and instrumental variables estimates, we find trust in television to be the most significant predictor of...
Persistent link: https://www.econbiz.de/10011524858