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QR code and the wine sector: what contents? : an exploratory research study on the wine industry

Acuti, Diletta; Magherini, Lorenzo; Mazzoli, Valentina; … - In: Business models and ICT technologies for the fashion …, (pp. 293-304). 2017

Persistent link: https://www.econbiz.de/10011629873

Does country of origin affect brand associations? : the case of Italian brands in China

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 23 (2013) 4, pp. 409-421

Persistent link: https://www.econbiz.de/10010408599

The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin

Checchinato, Francesca; Disegna, Marta; Vescovi, Tiziano - In: Journal of global scholars of marketing science : … 28 (2018) 2, pp. 160-165

Persistent link: https://www.econbiz.de/10011891430

The communication of foreign products in China through the store: an empirical analysis

Checchinato, Francesca; Hu, Lala; Vescovi, Tiziano - In: The International Journal of Economic Behavior - IJEB 3 (2013) 1, pp. 41-57

In China foreign brands are faced with brand origin confusion, which creates benefits for local brands. Therefore, marketers should provide information related to the COO by using not only products and promotions, but also distribution. In particular, stores could be an important starting point...

Persistent link: https://www.econbiz.de/10010760508