The promotion of sustainability is envisaged by the new Common Agricultural Policy (CAP) as a major issue for future policies in the agro-food sector, in line with the Europe 2020 Strategy. In this context, "greening" ecological payments have been conceived as a tool to encourage European farms...

As many research studies confirm, the importance of collective reputation is increasing, especially in the agro-food chain. Currently, the reputation of firms and brands is the main key driver for companies' competitiveness and success in modern markets. This paper empirically investigates the...

Wine sector is just one of the most important drink sector in the modern market. In this global context, Europe and, in particular, Italy, play a critical role about demand and Supply. Traditional wine market is full, so it’s necessary to find new lever to have consumers fidelity over time,...

The extra-virgin olive oil, in the rural economy of our country is becoming an ever more important. The increasing price volatility due to the opening of markets and thus the competitive relationship with other producing countries, the increase in consumption of quality products, together with...

The problem of the competitiveness of the agricultural products has always animated the analyses of the agricultural economists. At the present, them competitive context is influenced from two phenomena of bottom: the progressive increase of the markets segmentation process, fed from the...