De Iulio, Simona; Vinti, Carlo - In: Journal of Historical Research in Marketing 1 (2009) 2, pp. 270-294
Purpose – The purpose of this paper is to focus on the Americanization of European advertising in the post‐war years as a phenomenon of cultural transfer and it aims to explore the interaction between the USA and Italian advertising traditions during the 1950s and the 1960s....
