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Strategy & leadership : a publication of Strategic Leadership Forum
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The silver market phenomenon : marketing and innovation in the aging society
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Häagen-Dazs in Japan : leading brand renewal
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
43
(
2015
)
5
,
pp. 4045
Persistent link: https://www.econbiz.de/10011506895
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Foreign entrepreneurs in Japan : learning to succeed when strategy and business culture collide
Grossberg, Kenneth Alan
- In:
Strategy & leadership : a publication of Strategic …
45
(
2017
)
4
,
pp. 40-41
Persistent link: https://www.econbiz.de/10011777299
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The golden opportunity of silver marketing : the case of housing and financial services
Grossberg, Kenneth Alan
- In:
The silver market phenomenon : marketing and innovation …
,
(pp. 395-407)
.
2011
Persistent link: https://www.econbiz.de/10008746310
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