the wine market in Japan. The results suggest significant differences between consumer groups in terms of awareness of the … actually apply to risk communications. This study aims to analyze consumer preferences for antioxidant-free wine and suggest a …, consumers who recognize food additive dangers placed significant additional value on wine without antioxidants. On the other …

agricultural products gain consumer acceptance and penetrate a domestic market. This paper analyzes Japanese wine point of sale … analysis accounted for the variation in sales shows that the retail sales prices of imported wine decreases with their market … (POS) data and examines how consumer valuation of imported wines changes with their market penetration. Although there is a …

products are evaluated by consumers in an importing country. The paper analyzes Japanese wine point of sale (POS) data to …