Lazer, William; Yamanouchi Rynn, Midori - In: International Marketing Review 8 (1991) 5
A note commenting on the recent book, The Japan That Can Say “No ”, written by Akio Morita and Shintaro Ishihara. The authors provide their own translation, interpretation and reactions to the unusual views expressed in a book not intended for the US market which generated an acrimonious US...