: DANISH BUSINESS IN JAPAN -- Global Challenges in Communication -- Danish Business in Japan -- Five Danish Companies … Subsidiary - Cultural Issues -- Aspirational Brand Image in Japan -- Organization of Global Communication -- National and …Intro -- Intercultural Organizational Communication -- Acknowledgements -- Table of Contents -- Preface -- INTRODUCTION …

In Japan, evidence of the country's Westernization abounds, yet despite appearances, it has remained "uniquely … with Japanese unless he or she gains a good understanding of Japan and its people. The author draws on his extensive … bilingual and bicultural experience to provide readers with an insightful look at many key aspects of doing business with Japan …