Narrow search
Showing 1 - 10 of 10,073
Cover Image
Effects of contextual congruence in advertising execution : the case of Japanese culture-bound products
Chéron, Emmanuel J.; Pau, Rodi C. - In: Journal of international consumer marketing 21 (2009) 4, pp. 285-297
Persistent link: https://www.econbiz.de/10003902797
Cover Image
The economics of American theatrical movie exports : an empirical analysis
Jayakar, Krishna P.; Waterman, David - In: The journal of media economics 13 (2000) 3, pp. 153-169
Persistent link: https://www.econbiz.de/10001491653
Cover Image
E-business solutions in the mobile advertisement
Loho-Noya, Meiga; Wei, June; Jones, Charlotte A. - In: International journal of business and systems research 5 (2011) 5, pp. 475-493
Persistent link: https://www.econbiz.de/10009376023
Cover Image
Personalising Mobile Advertising Based on Users’ Installed Apps
Reps, Jenna - 2016
Mobile advertising is a billion pound industry that is rapidly expanding. The success of an advert is measured based on …
Persistent link: https://www.econbiz.de/10012984641
Cover Image
Privacy concerns about personalized advertising across multiple social media platforms in Japan : the relationship with information control and persuasion knowledge
Morimoto, Mariko - In: International journal of advertising : the review of … 40 (2021) 3, pp. 431-451
Persistent link: https://www.econbiz.de/10012586668
Cover Image
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia; Barwise, Patrick - In: Advertising, promotion, and new media, (pp. 261-277). 2015
Persistent link: https://www.econbiz.de/10011708686
Cover Image
Information contents in Japanese OTC drug advertising from Elaboration Likelihood Model perspective : content analysis of TV commercials and OTC drug websites
Morimoto, Mariko - In: Journal of promotion management : JPM 23 (2017) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011799283
Cover Image
A meta-analytic review of mobile advertising research
Maseeh, Haroon Iqbal; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 136 (2021), pp. 33-51
Persistent link: https://www.econbiz.de/10012663194
Cover Image
Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons - 2004
Persistent link: https://www.econbiz.de/10003378813