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A comparative analysis of Chinese and Japanese company and brand icons
Kilic, Ozcan; Miller, Darryl W.; Vollmers, Stacy M. - In: Journal of Asia Pacific business 10 (2009) 3, pp. 221-237
Persistent link: https://www.econbiz.de/10003896400
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A comparative study of American and Japanese company brand icons
Kilic, Ozcan; Miller, Darryl W.; Vollmers, Stacy M. - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 583-596
Persistent link: https://www.econbiz.de/10009233001
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The influence of visual packaging design on perceived food product quality, value, and brand preference
Wang, Edward S. T. - In: International journal of retail & distribution management 41 (2013) 10, pp. 805-816
Persistent link: https://www.econbiz.de/10010187195
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Foreign product strategy : the case of BMW
Kinias, Constantin; Omori, Izumi - 1993
Persistent link: https://www.econbiz.de/10000862319
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The product cycle and the international political economy : a case study of the automobile industry
Macaulay, C. D. - 1987
Persistent link: https://www.econbiz.de/10000808629
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Handelsungleichgewichte mit Japan am Beispiel der Automobilindustrie : Erklärungsansätze und Zukunftsperspektiven
Mayrzedt, Hans - 1994 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000412348
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Wertschöpfungskette Automobilwirtschaft : Zulieferer - Hersteller - Handel ; internationaler Wettbewerb und globale Herausforderungen
Meinig, Wolfgang (ed.) - 1994
Persistent link: https://www.econbiz.de/10000374585
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Car wars : the untold story [of the great automakers and the giant thirty-year battle for global supremacy ; why Japan is building the all-American car]
Sobel, Robert - 1985 - 1. paperback ed., reprint, orig. publ. New York 1984
Persistent link: https://www.econbiz.de/10000704543
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Entwicklung eines elektromobilitätsbezogenen Benchmarks für die Elektromobilität
Opitz, Julia; Benad, Holger; Rennhak, Carsten - In: Zukunftsfeld Elektromobilität : Herausforderungen und …, (pp. 43-83). 2013
Persistent link: https://www.econbiz.de/10009713075