Mobile advertising is a billion pound industry that is rapidly expanding. The success of an advert is measured based on how users interact with it. In this paper we investigate whether the application of unsupervised learning and association rule mining could be used to enable personalised...

In this paper, the authors address NTT DoCoMo's business venture and how it brought its advanced wireless internet products to the U.S. telecommunications market. The authors assess its prospects and analyze the transferability of DoCoMo's competitive advantages in Japan to the U.S. wireless...