Assessing the effect of trust on mobile advertising campaigns : the Japanese case
Year of publication: |
2008
|
---|---|
Authors: | Okazaki, Shintaro |
Published in: |
Trust and new technologies : marketing and management on the Internet and mobile media. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-84720-568-2. - 2008, p. 146-164
|
Subject: | Mobile Business | Mobile business | Werbung | Advertising | Japan |
-
Mobile advertising : a research agenda
Rodriguez Perlado, Virginia, (2015)
-
Mobile advertising : a framework and research agenda
Grewal, Dhruv, (2016)
-
Liu, Chia-Ling, (2012)
- More ...
-
Market convergence and advertising standardization in the European Union
Okazaki, Shintaro, (2007)
-
Physicians' appraisal of mobile health monitoring
Okazaki, Shintaro, (2013)
-
Assessing gender differences in 'quick response' code loyalty promotion acceptance
Okazaki, Shintaro, (2013)
- More ...