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Japan National Tourism Organization is promoting tourism (inbound) to national and international markets because the … the biggest challenges for the Japan brand is the lack of international and domestic marketing and advertising compare … with other countries. Japanese National Tourism Organization is aware of the situation, but yet do not provide enough …
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Tourism plays an important part in soft power as a public diplomacy tool that, alongside destination branding, aims to … together they leverage a country’s equity in soft power. Japan has furthered its economic, social, and political goals by … soft power and its public diplomacy, that in recent times has revolved around cultural diplomacy with the "Cool Japan …
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