Purpose The purpose of this study is to examine how wine consumers react to ingredient and nutrition labelling. It examines how important this information is to consumers, how it affects their attitudes to wine as a natural product and whether it influences consumer demand for wine. Methodology...

„Wine and Innovation – Consumer Acceptance of New Grape Varieties and Wine Packaging“ Wine has deep roots in the European culture. Therefore, it is not surprising that around 60 percent of the world’s wine production comes from Europe. Nevertheless, only seven percent of the European...