The effects of expertise and brand schematicity on the perceived importance of choice criteria : a Bordeaux wine investigation
Laurence Carsana and Alain Jolibe
| Year of publication: |
2017
|
|---|---|
| Authors: | Carsana, Laurence ; Jolibert, Alain |
| Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 26.2017, 1, p. 80-90
|
| Subject: | Quantitative methods | Quality | Brand evaluation | Consumer behaviour | Agro-food marketing | Konsumentenverhalten | Markenimage | Brand image | Wein | Wine | Japan | Markenführung | Brand management | Markenartikel | Brand | Produktqualität | Product quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-11-2015-1030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011666476