Showing 1 - 10 of 6,380
Persistent link: https://www.econbiz.de/10012132924
Persistent link: https://www.econbiz.de/10003603503
Persistent link: https://www.econbiz.de/10010233948
Persistent link: https://www.econbiz.de/10001695357
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and...
Persistent link: https://www.econbiz.de/10012398055
Persistent link: https://www.econbiz.de/10011745039
Persistent link: https://www.econbiz.de/10003448627