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Predicting adolescents' apparel brand preferences
Rhee, Jongeun; Johnson, Kim K. P. - In: The journal of product & brand management 21 (2012) 4, pp. 255-164
Persistent link: https://www.econbiz.de/10009625131
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Investigating relationships between adolescents' liking for an apparel brand and brand self congruency
Rhee, Jongeun; Johnson, Kim K. P. - In: Young consumers : insight and ideas for responsible … 13 (2012) 1, pp. 74-85
Persistent link: https://www.econbiz.de/10009536033
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Investigating fashion disposition with young consumers
Lee, Ji Young; Halter, Holly; Johnson, Kim K. P.; Ju, Haewon - In: Young consumers : insight and ideas for responsible … 14 (2013) 1, pp. 67-78
Persistent link: https://www.econbiz.de/10009742861