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Measuring the impacts of generic fluid milk and dairy marketing

Kaiser, Harry M. (contributor); Dong, Diansheng (contributor) - 2006

Persistent link: https://www.econbiz.de/10003375644

Investigating household food interpurchase behavior through market segmentation

Dong, Diansheng; Kaiser, Harry M. - In: Agribusiness : an internat. journal 26 (2010) 3, pp. 389-404

Persistent link: https://www.econbiz.de/10008647708

Coupon redemption and its effect on household cheese purchases

Dong, Diansheng (contributor); Kaiser, Harry M. (contributor) - 2003

Persistent link: https://www.econbiz.de/10002564954

Coupon redemption and its effect on jopusehold cheese purchases

Dong, Diansheng; Kaiser, Harry M. - In: American journal of agricultural economics 87 (2005) 3, pp. 689-702

Persistent link: https://www.econbiz.de/10003079928

Measuring the impacts of generic fluid milk and cheese advertising : a time-varying parameter application

Schmit, Todd M.; Kaiser, Harry M. - 2002

Persistent link: https://www.econbiz.de/10001766787

Decomposing the variation in generic advertising response over time

Schmit, Todd M.; Kaiser, Harry M. - In: American journal of agricultural economics 86 (2004) 1, pp. 139-153

Persistent link: https://www.econbiz.de/10001934789

Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98

Kaiser, Harry M. - 1999 - Rev

Persistent link: https://www.econbiz.de/10001439459

Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98

Kaiser, Harry M.; Chiambalero, Chris - 1999

Persistent link: https://www.econbiz.de/10001398684

Decomposing the Variation in Generic Advertising Response Over Time

Schmit, Todd M.; Kaiser, Harry M. - 2010

A time-varying parameter model of fluid milk and cheese demand reveals that changes in age composition, race composition, and food spending patterns away from home were most important to changes in generic advertising response over time. Advertising response elasticities indicate that generic...

Persistent link: https://www.econbiz.de/10014029492