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The brand-wagon : emerging art markets and the Venice Biennale
Rodner, Victoria L.; Omar, Maktoba; Thomson, Elaine - In: Marketing intelligence & planning 29 (2011) 3, pp. 319-336
Persistent link: https://www.econbiz.de/10009156878
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The art of branding : lessons from visual artists
Rodner, Victoria L.; Kerrigan, Finola - In: Arts marketing : an international journal ; AM 4 (2014) 1/2, pp. 101-118
Persistent link: https://www.econbiz.de/10010431477
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Multi-stakeholder brand narratives : an analysis of the construction of artistic brands
Preece, Chloe; Kerrigan, Finola - In: Journal of marketing management : MM 31 (2015) 11/12, pp. 1207-1230
Persistent link: https://www.econbiz.de/10011405225
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Framing the work : the composition of value in the visual arts
Preece, Chloe; Kerrigan, Finola; O'Reilly, Daragh - In: European journal of marketing : EJM 50 (2016) 7/8, pp. 1377-1398
Persistent link: https://www.econbiz.de/10011609120