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~subject:"Künstliche Intelligenz"
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Künstliche Intelligenz
Financial services
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Finanzdienstleistung
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United Kingdom
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Consumer behaviour
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Brand management
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Großbritannien
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Durodié, Clara
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Farquhar, Jillian Dawes
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Mogaji, Emmanuel
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Perez-Vega, Rodrigo
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Van Esch, Patrick
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International journal of bank marketing
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ECONIS (ZBW)
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Special issue: artificial intelligence in financial services marketing
Mogaji, Emmanuel
(
ed.
);
Farquhar, Jillian Dawes
(
ed.
); …
-
2022
Persistent link: https://www.econbiz.de/10013396471
Saved in:
2
Guest editorial: artificial intelligence in financial services marketing
Mogaji, Emmanuel
;
Farquhar, Jillian Dawes
;
Van Esch, Patrick
- In:
International journal of bank marketing
40
(
2022
)
6
,
pp. 1097-1101
Persistent link: https://www.econbiz.de/10013397762
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