Zhang, Julia Helena; Gisca, Oxana; Dehkordi, Rashid … - In: Journal of business models : JOBM 10 (2022) 1, pp. 42-49
Digitalisation lays the groundwork for the emergence of novel business models taking advantage of modern technologies. Simultaneously, the new business models face an array of legitimacy challenges. This paper proposes an integrated framework for studying legitimacy challenges through the lens...