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Die unternehmenspolitische Bedeutung des Marketing ist seit langem umstritten. Diese Untersuchung belegt empirisch …
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, die sich unter den Begriff Marketing Performance Management zusammenfassen lassen... …
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This thesis contains three essays in which the formation of coalitions affects players' bargaining power in input markets. The first essay considers two independent bilateral monopoly markets. It shows that integrating two players on the same side of these independent bilateral monopoly markets...
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