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~subject:"KMU"
~subject:"Unternehmenserfolg"
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Marktorientierte Unternehmensführung und Unternehmenserfolg
Fritz, Wolfgang
-
Technische Universität <Braunschweig> / Institut für …
-
1993
Die unternehmenspolitische Bedeutung des
Marketing
ist seit langem umstritten. Diese Untersuchung belegt empirisch …
Persistent link: https://www.econbiz.de/10005870044
Saved in:
2
Brand Equity
Management
vs. Customer Equity
Management
?Zur Integration zweier Managementkonzepte
Burmann, Christoph
;
Jost-Benz, Marc
-
Universität <Bremen> / Lehrstuhl für Innovatives …
-
2005
, die sich unter den Begriff
Marketing
Performance
Management
zusammenfassen lassen... …
Persistent link: https://www.econbiz.de/10009022085
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3
Entrepreneurial
marketing
for SMEs
Cacciolatti, Luca
;
Lee, Soo-hee
-
2015
Persistent link: https://www.econbiz.de/10011383455
Saved in:
4
Erfolgreiche Führung in Klein- und Mittelunternehmen : eine empirische Studie zur DOB-Branche
Reckhaus, Hans-Dietrich
-
1993
Persistent link: https://www.econbiz.de/10000875384
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5
Congena-Texte
congena, Gesellschaft für Planung, Training und …
-
München : Congena
-
9.1978 - 19.1988; 19.1989 - 24.1994; 25/26.1996 - …
Persistent link: https://www.econbiz.de/10000547698
Saved in:
6
Tourism
marketing
and
management
handbook
Witt, Stephen F.
(
ed.
);
Moutinho, Luiz
(
contributor
)
-
1994
-
2. ed.
Persistent link: https://www.econbiz.de/10000344666
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7
Wirtschaftswissenschaft und Unternehmenspraxis : Tagungsband zum 1. Bochumer Ökonomen-Tag am 28. Juni 1997
Odenthal, Christian
(
ed.
)
-
1998
Persistent link: https://www.econbiz.de/10000658806
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8
Die Zukunft der Automobilindustrie : Herausforderungen und Lösungsansätze für das 21. Jahrhundert
Wolters, Heiko
(
contributor
);
Landmann, Ralf
(
ed.
); …
-
1999
Persistent link: https://www.econbiz.de/10000672829
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9
Handbuch Pharma-
Management
Lonsert, Michael
(
contributor
); …
-
1995
Persistent link: https://www.econbiz.de/10000429566
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10
International journal of
management
and
marketing
research : IJMMR
Hilo, Hawaii : Inst.
-
Volume 1, number 1 (2008)-volume 16, number 1 (2023) ; …
Persistent link: https://www.econbiz.de/10003779809
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