Similar Search Results

Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?

Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442

Persistent link: https://www.econbiz.de/10011284312

Determining the presence of a long-term/short-term dilemma for SMEs when adopting strategic orientation to improve performance

Didonet, Simone Regina; Fearne, Andrew P.; Simmons, Geoffrey - In: International small business journal : ISBJ 38 (2020) 2, pp. 90-110

Persistent link: https://www.econbiz.de/10012214667

Types, sources and frequency of use of formalised marketing information as a catalyst of SME growth

Cacciolatti, Luca A.; Fearne, Andrew P.; Ihua, Bellema … - In: Journal of strategic management education : JSME 8 (2012) 1, pp. 3-26

Persistent link: https://www.econbiz.de/10009790851

SME characteristics and formalised information use : a canonical correlation analysis

Cacciolatti, Luca; Fearne, Andrew P. - 2012

Persistent link: https://www.econbiz.de/10010354456

Marketing intelligence in SMEs : implications for the industry and policy makers

Cacciolatti, Luca A.; Fearne, Andrew P. - In: Marketing intelligence & planning 31 (2013) 1, pp. 4-26

Persistent link: https://www.econbiz.de/10009722465

Customer Categorization, Relational Justice and SME Performance in Supermarket Supply Chains

Malagueño, Ricardo - 2019

The purpose of this research is to examine the impact of perceived relational justice on the relationship between key customer categorization and performance of small food and drink producers in supermarket supply chains. Survey data is derived from a sample of (small-scale) suppliers of local...

Persistent link: https://www.econbiz.de/10012893152