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Internationalization of Luxury Fashion Firms : Examining the Business Models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022 - 1st ed. 2022.

Chapter 1: Introduction -- Chapter 2: Luxury and internationalization: motives and features -- Chapter 3: The internationalization of luxury fashion -- Chapter 4: The international dimension of the luxury fashion business models -- Chapter 5: Methodology, empirical context, and two cases of...

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Internationalization of luxury fashion firms : examining the business models of SMEs

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