Martin, James H.; Martin, Beth Ann; Minnillo, Paul R. - In: Journal of small business management : JSBM ; a joint … 47 (2009) 1, pp. 92-115
Using in-depth interviews of the CEO/Presidents of 21 small manufacturing firms, this research explored how leaders with a high market-oriented cognitive model have intentionally pursued the implementation of that model and how their activities differed from leaders with a low market-oriented...