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Essentials of marketing : a ma...
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KMU
Marketingmanagement
17,103
Marketing management
16,514
Marketing
4,164
Marketing theory
3,228
Marketingtheorie
3,080
Consumer behaviour
2,887
Konsumentenverhalten
2,855
Theorie
2,731
Theory
2,723
Relationship marketing
2,162
Beziehungsmarketing
2,136
Deutschland
1,750
Germany
1,695
USA
1,555
Brand management
1,532
Markenführung
1,510
United States
1,507
Online-Marketing
1,212
Internet marketing
1,173
Strategisches Management
1,150
Unternehmenserfolg
1,043
Firm performance
1,038
Marktforschung
912
Innovation
903
Strategic management
895
Internationales Marketing
818
International marketing
810
Market research
787
SME
781
Social Web
724
Social web
724
Werbung
699
Markenimage
668
Brand image
660
Advertising
655
Lieferantenmanagement
577
Supplier relationship management
577
Markenartikel
558
Innovationsmanagement
557
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German
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5
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Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Boso, Nathaniel
3
Cadogan, John W.
3
Chaston, Ian
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Hills, Gerald E.
3
Hueber, Walter
3
Hultman, Claes M.
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
Meyer, Jörn-Axel
3
Monferrer, Diego
3
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
Springer Fachmedien Wiesbaden
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
12
Journal of research in marketing and entrepreneurship : JRME
10
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of entrepreneurship and small business
9
Journal of small business and enterprise development
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Marketing in kleinen und mittleren Unternehmen
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
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ECONIS (ZBW)
780
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1
A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon
- In:
Economics, management and financial markets
9
(
2014
)
4
,
pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
Saved in:
2
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
3
Marketing conception in SMEs : a paradigm shift, why SMEs fail to adopt marketing in Hefei, China
Khan, Kashif Ullah
;
Song, Wei
;
Atlas, Fouzia
;
Hamayun, …
- In:
International journal of business innovation and research
14
(
2017
)
3
,
pp. 364-381
Persistent link: https://www.econbiz.de/10011862918
Saved in:
4
"From garage to global" : the internet and international market growth, an SME perspective
Mathews, Shane
;
Healy, Marilyn
- In:
International journal of internet marketing and …
4
(
2007/08
)
2/3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10003651616
Saved in:
5
The marketing/entrepreneurship interface : a report on the "Charleston Summit"
Hansen, David J.
;
Eggers, Fabian
- In:
Journal of research in marketing and entrepreneurship : JRME
12
(
2010
)
1
,
pp. 42-53
Persistent link: https://www.econbiz.de/10008798473
Saved in:
6
Markentorientierung kleiner und mittlerer B-to-B-Unternehmen : Modell, Defizite und Planungsansätze
Baumgarth, Carsten
- In:
Planung in kleinen und mittleren Unternehmen
,
(pp. 359-373)
.
2007
Persistent link: https://www.econbiz.de/10003508184
Saved in:
7
Academic roots : the past and present of entrepreneurial marketing
Hills, Gerald E.
;
Hultman, Claes M.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10008987970
Saved in:
8
Marketing für KMU: Modifikation bestehender Theorien oder ein neuer Ansatz?
Grothus, Till
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 15-30)
.
2000
Persistent link: https://www.econbiz.de/10001510032
Saved in:
9
Marketingtheorie
für den mittelständischen Handel
Hueber, Walter
- In:
Erfolgsfaktor Marketing : für Regionen, Mittelstand …
,
(pp. 157-163)
.
1996
Persistent link: https://www.econbiz.de/10001294615
Saved in:
10
Value co-creation platform in Indonesian SME community : SDL perspective
Widjojo, Handyanto
;
Fontana, Avanti
;
Gayatri, Gita
; …
- In:
Journal of developmental entrepreneurship : JDE ; a …
25
(
2020
)
2
,
pp. 2050009-1-2050009-22
Persistent link: https://www.econbiz.de/10012299437
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