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Localisation as a marketing strategy for small retailers
Coca-Stefaniak, J. Andres; Parker, Cathy; Rees, Patricia - In: International journal of retail & distribution management 38 (2010) 9, pp. 677-697
Persistent link: https://www.econbiz.de/10008651869
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Marketing intelligence in SMEs : implications for the industry and policy makers
Cacciolatti, Luca A.; Fearne, Andrew P. - In: Marketing intelligence & planning 31 (2013) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10009722465
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Entrepreneurial strategies of Etna wine farms
Tudisca, Salvatore; Di Trapani, Anna Maria; Donia, Enrica; … - In: International journal of entrepreneurship and small business 21 (2014) 2, pp. 155-164
Persistent link: https://www.econbiz.de/10010390040
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Revising marketing strategies for supplier selection criteria : small firm approach from the information and communications industry
Hätönen, Jussi; Ruokonen, Mika - In: The journal of business & industrial marketing 25 (2010) 1/2, pp. 159-167
Persistent link: https://www.econbiz.de/10003943192
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Supply chain strategy and its impacts on product and market growth strategies : a case study of SMEs
Sharifi, Hossein; Ismail, Hossam S.; Qiu, Jun; Tavani, … - In: International journal of production economics 145 (2013) 1, pp. 397-408
Persistent link: https://www.econbiz.de/10009785286
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Emerging themes in E-business research
Wiele, Ton van der (contributor) - 2003
Persistent link: https://www.econbiz.de/10003066929
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The effects of market orientation on dynamic capabilities and corporate performance : focusing on Chinese small and medium sized logistics enterprises
Du, Yan; Kang, Tae-Won - In: Journal of international trade & commerce 15 (2019) 4, pp. 93-110
Persistent link: https://www.econbiz.de/10012546639
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The impact of green entrepreneurial orientation, market orientation and green supply chain management practices on sustainable firm performance
Habib, Md. Ahashan; Bao, Yukun; Ilmudeen, Aboobucker - In: Cogent business & management 7 (2020) 1, pp. 1-26
This study attempts to examine the impact of green entrepreneurial orientation (GEO) and market orientation (MO) on the implementation of green supply chain management (GSCM) practices and subsequent sustainable firm performance. Further, the study identifies the mediating factor between green...
Persistent link: https://www.econbiz.de/10012625787
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The role of market orientation in building supply chain capabilities for fast-growth family SMEs
Tan, Caroline Swee Lin; Bi, Rui; Smyrnios, Kosmas X. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 14-32
Persistent link: https://www.econbiz.de/10011684384
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Green supply management and green marketing strategy on green purchase intention: SMEs cases
Sugandini, Dyah; Muafi; Susilowati, Christin; Siswanti, Yuni - In: Journal of industrial engineering and management : JIEM 13 (2020) 1, pp. 79-92
Purpose: This study aims to analyze green supply chain management (GSCM) and green marketing strategies (GMS) to green purchasing intentions (GPI). This study conducts on craft SMEs in the Special Region of Yogyakarta, Indonesia. Design/methodology/approach: This study uses primary data which is...
Persistent link: https://www.econbiz.de/10012178710