Revising marketing strategies for supplier selection criteria : small firm approach from the information and communications industry
Jussi Hätönen; Mika Ruokonen
| Year of publication: |
2010
|
|---|---|
| Authors: | Hätönen, Jussi ; Ruokonen, Mika |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 25.2010, 1/2, p. 159-167
|
| Subject: | Lieferantenbewertung | Supplier evaluation | KMU | SME | Marketingmanagement | Marketing management | Lieferkette | Supply chain |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003943192