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Purpose of the article: The aim is to verify the level of awareness of "born globals" companies among students of an economically oriented university, so among potential future businessmen, and to identify what type of marketing strategy they would choose providing they had only 3 years since...
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globalization. The purpose of this study was to investigate the role of global market strategy on the global expansion of Kenyan … Directory of 2012. The senior management of selected firms was surveyed and 175 firms responded making a response rate of 85 …
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, evolutionary perspectives and the intricacies of management are the central themes in this study of entrepreneurs and SMEs in a … Hans Landström -- 10. Internationalization of new ventures : mediating role of entrepreneur and top management team …
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entrepreneurship, from a variety of national perspectives and from a variety of disciplines. Globalization has begun to dismantle the …. Local markets are becoming integral parts of broader, global markets. As globalization proceeds apace, entrepreneurs and … in small and medium-sized firms. The last section examines emerging dimensions in management policy …
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The contributors to this volume explore the emerging patterns of SME growth and international expansion in response to the evolving competitive environment, dynamics of competitive behavior, entrepreneurial processes and formulation of strategy
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