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This exploratory, comparative study considerssimilarities and differences of new product development (NPD) strategies ofChinese small and medium enterprises (SMEs) in China, Hong Kong, and Taiwan.Specifically, it seeks to assess the interplay of government intervention,manufacturing systems, and...
Persistent link: https://www.econbiz.de/10014201236
Specific factors that affect the marketing practices of small and medium-sized enterprises (SMEs) in China, Hong Kong, and Taiwan is studied. Data were collected utilizing a narrative method and content analysis approach on 391 published news stories about entrepreneurs in China, Hong Kong, and...
Persistent link: https://www.econbiz.de/10013154169