Small firm marketing in China : a comparative study
Year of publication: |
2001
|
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Authors: | Siu, Wai-sum |
Published in: |
Small business economics : an entrepreneurship journal. - Dordrecht [u.a.] : Springer, ISSN 0921-898X, ZDB-ID 1024560-1. - Vol. 16.2001, 4, p. 279-292
|
Subject: | KMU | SME | Marketing | Kulturelle Identität | Cultural identity | China |
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