and managers in the field of strategic management, strategy selection and implementation, as well as performance of SMEs. … differentiation strategy has a positive effect on firm's performance. SMEs that use the differentiation strategy achieve better … performance than those who use one of the other strategies (low-cost strategy, focus strategy, or an overtaking strategy)". The …

favor incoming and outgoing open innovation practices, the mediating role that innovation strategy plays in this … relationship, and the effect of open innovation practices on performance. Partial least squares (PLS-SEM) and empirical data …Open innovation has an important impact on the innovative activity and competitiveness of SMEs. Moreover, it is a topic …

business strategy toward global market strategy, market research geared at obtaining foreign market intelligence, innovation … less tightly connected networks of shared production and innovation if they are to succeed in the current wave of … globalization. The purpose of this study was to investigate the role of global market strategy on the global expansion of Kenyan …