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Contributory role of innovative capabilities in Malaysian small and medium enterprises performance

Ganesh, R.; Haslinda, A. - In: International journal of services, economics and management 14 (2023) 1, pp. 78-107

Persistent link: https://www.econbiz.de/10014311182

Technology adoption as an innovation in entrepreneurial marketing dimension allowing to improve micro and small businesses' performance

Lukiyanto, Kukuh; Wijayaningtyas, Maranatha - In: European research studies 23 (2020) 1, pp. 552-564

Persistent link: https://www.econbiz.de/10012286779

Toward a model of brand strategy adoption

Neuvonen, Heidi - In: The journal of brand management : an international journal 23 (2016) 2, pp. 197-215

Persistent link: https://www.econbiz.de/10011459527

SMEs' adoption of Artificial Intelligence-chatbots for marketing communication : a conceptual framework for an emerging economy

Mokhtar, Sany Sanuri Mohd; Salimon, Maruf Gbadebo - In: Marketing Communications and Brand Development in …, (pp. 25-53). 2022

Persistent link: https://www.econbiz.de/10013280174

Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan

Alrousan, Mohammad Kasem; Al-Adwan, Ahmad Samed; … - In: International journal of e-business research : an … 16 (2020) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10012212746

E-marketing implementation in small and medium-sized restaurants in Palestine

Qashou, Abeer; Saleh, Yahya - In: Arab economic and business journal 13 (2018) 2, pp. 93-110

This study investigates the factors affecting the acceptance and implementation of E-marketing and its impact on marketing performance in small and medium-sized restaurants (SMRs) in Palestine. Potential factors were derived and conceptually-modelled for analysis based on popular technology...

Persistent link: https://www.econbiz.de/10011956217

Strategic orientations and firm performance : the role of information technology adoption capability

Nugroho, Arif; Prijadi, Ruslan; Kusumastuti, Ratih Dyah - In: Journal of strategy and management 15 (2022) 4, pp. 691-717

Persistent link: https://www.econbiz.de/10013454308

Extending the reach of small-medium enterprises through new-age marketing technologies : drivers of adoption and their impact on business performance

Amiri, Amiri Mdoe; Kushwaha, Bijay Prasad; Mishra, Amitabh - In: International journal of technoentrepreneurship : IJTE 5 (2024) 1, pp. 26-48

Persistent link: https://www.econbiz.de/10015066497

Diffusion of cleaner production innovation in clay-fired brick sector : case study of Varanasi brick cluster in Eastern India

Kumar, Sachin; Sharma, Prateek; Vaidyanathan, Geeta; … - In: International journal of entrepreneurship and … 21 (2017) 4/5, pp. 441-457

Persistent link: https://www.econbiz.de/10011865716

Mediator's role in an innovative ecosystem

Aramo-Immonen, Heli; Leppäniemi, Jari; Soini, Jari; … - In: International journal of business and systems research 11 (2017) 3, pp. 229-242

Persistent link: https://www.econbiz.de/10011850457

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