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~subject:"KMU"
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KMU
Marketingmanagement
17,111
Marketing management
16,522
Marketing
3,540
Consumer behaviour
2,573
Konsumentenverhalten
2,565
Theorie
2,278
Theory
2,275
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1,908
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1,900
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1,661
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1,399
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1,391
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1,340
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1,299
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1,185
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1,145
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1,143
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1,042
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1,038
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894
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863
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774
Internationales Marketing
767
International marketing
755
Marktforschung
700
Social Web
698
Social web
698
Werbung
665
Markenimage
619
Advertising
616
Brand image
616
Market research
592
Marketing theory
560
Marketingtheorie
550
Innovationsmanagement
539
Innovation management
520
Markenartikel
510
Brand
507
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Sammelwerk
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German
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5
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Gilmore, Audrey
9
Laukkanen, Tommi
9
O'Dwyer, Michele
8
Reijonen, Helen
8
Carson, David
5
Didonet, Simone Regina
5
Hirvonen, Saku
5
Jones, Rosalind
5
Nwankwo, Sonny
5
Thurasamy Ramayah
5
Gbadamosi, Ayantunji
4
Joensuu-Salo, Sanna
4
Kowalik, Izabela
4
Kranzusch, Peter
4
Mohammad Falahat
4
Morrish, Sussie C.
4
Spillan, John E.
4
Tuominen, Sasu
4
Agyapong, Ahmed
3
Altinay, Levent
3
Anderson, Stephen J.
3
Boso, Nathaniel
3
Cadogan, John W.
3
Chaston, Ian
3
Crick, Dave
3
Crick, James M.
3
Fearne, Andrew P.
3
Gabrielsson, Peter
3
Jaiyeoba, Olumide Olasimbo
3
Kara, Ali
3
Kay, Rosemarie
3
Kocak, Akin
3
Komppula, Raija
3
Kraus, Sascha
3
Lancaster, Geoffrey
3
Meyer, Jörn-Axel
3
Monferrer, Diego
3
Ngo, Quang-Huy
3
Nwankwo, Cosmas Anayochukwu
3
O'Donnell, Aodheen
3
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CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
2
Institut für Marketing und Trendanalysen <Gutau>
2
Macquarie University / Department of Economics
2
Bergische Universität Wuppertal / Lehr- und Forschungsgebiet Bauwirtschaft
1
Bildungswissenschaftliche Hochschule Flensburg
1
Campus Verlag
1
Deutscher Taschenbuch-Verlag <München>
1
FESTLAND Buch- und Kunstverlag Ingrid Peternell-Eder
1
Fördergesellschaft Marketing an der Universität Augsburg
1
IGI Global
1
Ifo-Institut für Wirtschaftsforschung
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Lüneburger Mittelstands-Symposium <1, 1988, Lüneburg>
1
Marketing zwischen Theorie und Praxis e.V.
1
Mittelstandssymposium
1
Springer Fachmedien Wiesbaden
1
University of Minnesota under the Small Business Administration Management Research Grant Program
1
Universität Duisburg <1980-2002>
1
Universität Freiburg <Schweiz>
1
Westfälische Wilhelms-Universität Münster / Institut für Genossenschaftswesen
1
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Journal of business research : JBR
23
Journal of strategic marketing
22
Industrial marketing management : the international journal for industrial and high-tech firms
14
Cogent business & management
13
Journal of research in marketing and entrepreneurship
13
Marketing intelligence & planning
12
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
10
International journal of entrepreneurship and small business
9
Journal of research in marketing and entrepreneurship : JRME
9
Journal of small business and enterprise development
9
Entrepreneurship marketing : principles and practice of SME marketing
8
International entrepreneurship and management journal
8
The journal of business & industrial marketing
8
European journal of marketing : EJM
7
International business review : the official journal of the European International Business Academy
7
Journal of small business strategy
7
Europäische Hochschulschriften / 5
6
International marketing review
6
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
6
International journal of economic perspectives : IJEP
5
Journal of enterprising culture
5
Journal of entrepreneurship in emerging economies
5
Marketing in kleinen und mittleren Unternehmen
5
The marketing review
5
Entrepreneurial business and economics review : EBER
4
International journal of globalisation and small business : IJGSB
4
International journal of innovation management
4
Macquarie economics research papers
4
Management research review
4
Small enterprise research : SER ; the Journal of SEAANZ
4
The journal of brand management : an international journal
4
Asia Pacific journal of innovation and entrepreneurship : APJIE
3
Entrepreneurial marketing and international new ventures : antecedents, elements and outcomes
3
European research studies
3
Foundations of Management : the journal of Warsaw University of Technology
3
International business and economics research journal
3
International journal of entrepreneurial venturing : IJEV
3
International journal of retail & distribution management
3
International small business journal : researching entrepreneurship
3
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
3
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ECONIS (ZBW)
773
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1
Strategisches Management : Fallstudie Bionade GmbH
Wittberg, Volker
;
Vieselmeier, Vanessa
- In:
Fallstudien zur Unternehmensführung
,
(pp. 3-20)
.
2008
Persistent link: https://www.econbiz.de/10003745368
Saved in:
2
Kelterei Walther : bekannt durch das Saftblog
Sulzer, Karolin
- In:
Online-PR im Web 2.0 : Fallbeispiele aus Wirtschaft und …
,
(pp. 124-139)
.
2007
Persistent link: https://www.econbiz.de/10003594191
Saved in:
3
Managing with complexity, uncertainty and ambiguity
Herrmann, Keith
- In:
Trading places : SMEs in the global economy : a …
,
(pp. 103-131)
.
2007
Persistent link: https://www.econbiz.de/10003511240
Saved in:
4
Analysis of territories marketing activities among small and medium business : a bibliometric analysis
Khomenko, Liliia
;
Rosokhata, Anna
;
Jasnikowski, Adam
- In:
Marketing i menedžment innovacij : m&mi
(
2021
)
4
,
pp. 184-195
Persistent link: https://www.econbiz.de/10013163104
Saved in:
5
Brand exclusivity, privacy and the perception of luxury in the "physiognomy mystery" events
Pang, Phala
- In:
South Asian journal of business and management cases
11
(
2022
)
2
,
pp. 119-128
Persistent link: https://www.econbiz.de/10013384411
Saved in:
6
Die Entwicklung einer Marktkommunikationsstrategie für ein mittelständisches Mehrprodukt-Unternehmen
Schmidt, Ralf
-
1992
Persistent link: https://www.econbiz.de/10000862204
Saved in:
7
Marketing practices in small-scale industries
Hooda, R. P.
-
1991
Persistent link: https://www.econbiz.de/10000831052
Saved in:
8
Problems and prospects of growth of small-scale industries in Haryana
Sharma, Megh N.
-
1989
Persistent link: https://www.econbiz.de/10000831192
Saved in:
9
Untersuchung über technologiebezogenes Informations- und Marketingverhalten von Klein- und Mittelbetrieben in Österreich
Hillebrand, Günter
-
1988
Persistent link: https://www.econbiz.de/10000835529
Saved in:
10
Marketing et techniques économico-commerciales : théorie intégrée de formation et de promotion des petites et moyennes entreprises
Kabore, T. H.
-
1986
Persistent link: https://www.econbiz.de/10000749409
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