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How is entrepreneurial marketing shaped by E-commerce technology : a case study of Chinese pure-play e-retailers
Hong, Yiwen; Sukanlaya Sawang; Yang, Hsiao-Pei - In: International journal of entrepreneurial behavior & research 30 (2024) 2/3, pp. 609-631
Persistent link: https://www.econbiz.de/10014489116
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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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E-marketing a boon for SMEs of Oman
Khan, Mohammed Ahmar; Khan, Mohammed Abdul Imran; Aref, … - In: International journal of applied business and economic … 14 (2016) 1, pp. 233-240
Persistent link: https://www.econbiz.de/10011547463
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FAHP-based to-do-list for eCommerce websites the case of SMEs in Abu Dhabi
Ghandour, Ahmad - In: International journal of economics and business research 15 (2018) 1, pp. 52-71
Persistent link: https://www.econbiz.de/10011997146
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Risk perceptions in Japanese SMEs : the role of Internet marketing capabilities in firm performance
Mathews, Shane W.; Maruyama, Masahiro; Sakurai, Yuka; … - In: Journal of strategic marketing 27 (2019) 7, pp. 599-611
Persistent link: https://www.econbiz.de/10012202782
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Factors affecting the adoption of e-marketing by decision makers in SMEs : evidence from Jordan
Alrousan, Mohammad Kasem; Al-Adwan, Ahmad Samed; … - In: International journal of e-business research : an … 16 (2020) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10012212746
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Digital channels diminish SME barriers : the case of the UK
Stankovska, Ivana; Josimovski, Sas̆o; Edwards, Christopher - In: Economic research 29 (2016) 1, pp. 217-249
Persistent link: https://www.econbiz.de/10012221590
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Digital technology and marketing management capability : achieving growth in SMEs
Foroudi, Pantea; Gupta, Suraksha; Nazarian, Alireza; … - In: Qualitative market research : an international journal 20 (2017) 2, pp. 230-246
Persistent link: https://www.econbiz.de/10011714481
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Analyzing ecology of Internet marketing in small- and medium-sized enterprises (SMEs) with unsupervised-learning algorithm
Yau, Hon Keung; Tang, Ho Yi Horace - In: Journal of marketing analytics : JMA 6 (2018) 2, pp. 53-61
Persistent link: https://www.econbiz.de/10011889261
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Conceptualising a digital orientation : antecedents of supporting SME performance in the digital economy
Quinton, Sarah; Canhoto, Ana Isabel Domingos; … - In: Journal of strategic marketing 26 (2018) 5, pp. 427-439
Persistent link: https://www.econbiz.de/10011903384