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Facing the new challenges in production processes, companies should adopt lean and green practices in product development. In SMEs, the application of these practices is more complex. This work explores the maturity of lean-green methodologies in the product development process in Brazilian and...
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Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7....
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The effective management of an innovation process is widely recognized as an important pre-requisite for organisations competing in the current business environment, irrespective of size. Although front-end activities have now long been recognized as crucial for successful new product...
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