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KMU
Beziehungsmarketing
15
Relationship marketing
15
Consumer behaviour
12
Konsumentenverhalten
12
Spain
11
Spanien
10
Customer satisfaction
8
Kundenzufriedenheit
8
Dienstleistungsqualität
6
Service quality
6
Lieferantenmanagement
5
SME
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Supplier relationship management
5
Corporate Social Responsibility
4
Corporate social responsibility
4
Lieferkette
4
Supply chain
4
B-to-B-Marketing
3
Beschwerdemanagement
3
Business-to-business marketing
3
Co-creation
3
Complaint management
3
Customer integration
3
Customer service
3
Customer value
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Kundenintegration
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Kundenservice
3
Kundenwert
3
SMEs
3
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2
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Bankgeschäft
2
Banking services
2
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Cambra-Fierro, Jesús
4
Polo-Redondo, Yolanda
2
Fraj-Andrés, Elena
1
Hart, Susan
1
López-Pérez, M. Eugenia
1
Melero-Polo, Iguácel
1
Pérez, Lourdes
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Ruiz-Benítez, Rocío
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Vázquez-Carrasco, Rosario
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European business review : EBR ; the official journal of the International Management Centres, Europe
2
Journal of business ethics : JOBE
1
Journal of strategic marketing
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
5
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1
Company image and corporate social responsibility : reflecting with SMEs' managers
Fraj-Andrés, Elena
;
López-Pérez, M. Eugenia
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 266-280
Persistent link: https://www.econbiz.de/10009570952
Saved in:
2
Environmental respect : ethics or simply business? : a study in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús
;
Hart, Susan
;
Polo-Redondo, Yolanda
- In:
Journal of business ethics : JOBE
82
(
2008
)
3
,
pp. 645-656
Persistent link: https://www.econbiz.de/10003779715
Saved in:
3
A relational approach of the supply function : extension to the new ventures phenomenon in the small and medium enterprise (SME) context
Cambra-Fierro, Jesús
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 411-431
Persistent link: https://www.econbiz.de/10003916866
Saved in:
4
Sustainable business practices in Spain : a two-case study
Cambra-Fierro, Jesús
;
Ruiz-Benítez, Rocío
- In:
European business review : EBR ; the official journal …
23
(
2011
)
4
,
pp. 401-412
Persistent link: https://www.econbiz.de/10009266622
Saved in:
5
Value generation in B2B contexts : the SMEs’ perspective
Pérez, Lourdes
;
Cambra-Fierro, Jesús
- In:
European business review : EBR ; the official journal …
27
(
2015
)
3
,
pp. 297-317
Persistent link: https://www.econbiz.de/10011309541
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