Value generation in B2B contexts : the SMEs’ perspective
Year of publication: |
2015
|
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Authors: | Pérez, Lourdes ; Cambra-Fierro, Jesús |
Published in: |
European business review : EBR ; the official journal of the International Management Centres, Europe. - Bingley : Emerald Group Publishing Limited, ISSN 0955-534X, ZDB-ID 1049254-9. - Vol. 27.2015, 3, p. 297-317
|
Subject: | SMEs | Value creation | Asymmetric relationships | Longitudinal case-study | KMU | SME | Betriebliche Wertschöpfung | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing | Beziehungsmarketing | Relationship marketing | Unternehmenserfolg | Firm performance |
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