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Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James; Schibrowsky, John A.; Zhao, Yushan - In: International small business journal : researching … 27 (2009) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
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Technology adoption by small businesses : an exploratory study of the interrelationships of owner and environmental factors
Peltier, James; Zhao, Yushan; Schibrowsky, John A. - In: International small business journal : researching … 30 (2012) 4, pp. 406-431
Persistent link: https://www.econbiz.de/10009611643