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The effect of advertising on sales and brand equity in small sport businesses
Hayduk, Ted, III; Walker, Matthew - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 178-192
Persistent link: https://www.econbiz.de/10012667320
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Differences between Instagram and Facebook sponsored posts for small hospitality businesses
Tanković, Ana Čuić; Prodan, Marina Perišić; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 8 (2022) 1, pp. 287-298
communication between buyers and sellers. Advertising on social networks is relatively low, which is attractive to businesses …
Persistent link: https://www.econbiz.de/10014308323
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The boundaries of a small company’s human voice : insights into dark humour in internet recruitment advertising
Oikarinen, Eeva-Liisa - In: Corporate reputation review 26 (2023) 3, pp. 223-241
Persistent link: https://www.econbiz.de/10014327311
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Direktmarketing-Kompetenz mittelständischer Reiseveranstalter : Analyse der Werbeschreiben bei Kundenanfragen
Kirstges, Torsten; Knautz, Tabea - 2015
Persistent link: https://www.econbiz.de/10010513532
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Strategic assessment of influential determinants of social media engagement among SMEs
Kishor, Jugal - In: International journal of procurement management 15 (2022) 3, pp. 365-388
Persistent link: https://www.econbiz.de/10013257037
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The private equity premium puzzle : a behaviooural finance approach
Hamelin, Anaïs; Pfiffelmann, Marie - In: International journal of entrepreneurship and small business 24 (2015) 3, pp. 335-356
Persistent link: https://www.econbiz.de/10011400372
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Strategic reference points, risk and strategic choices in small and medium-sized enterprises
Garcia Perez, Ana Maria; Yanes-Estévez, Vanessa; … - In: Journal of business economics and management 15 (2014) 3, pp. 562-576
Persistent link: https://www.econbiz.de/10010376558
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Do community-sanctioned social pressures constrain microenterprise growth? : evidence from a framed field experiment
Oo, Alex; Toth, Russell - In: Journal of the Japanese and international economies : … 33 (2014), pp. 75-95
Persistent link: https://www.econbiz.de/10010474873
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Uncertainty and the Employment Dynamics of Small and Large Businesses
Ghosal, Vivek - 2014
We examine the impact of uncertainty on employment dynamics. Alternative measures of uncertainty are constructed based on the survey of professional forecasters, and regression-based forecasting models for GDP growth, inflation, S&P500 stock price index, and fuel prices. Our results indicate...
Persistent link: https://www.econbiz.de/10013043595
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Uncertainty and the Employment Dynamics of Small and Large Businesses
Ghosal, Vivek - 2015
We examine the impact of uncertainty on employment dynamics. Alternative measures of uncertainty are constructed based on the survey of professional forecasters, and regression-based forecasting models for GDP growth, inflation, S&P500 stock price index, and fuel prices. Our results indicate...
Persistent link: https://www.econbiz.de/10013031613