Strategic assessment of influential determinants of social media engagement among SMEs
Year of publication: |
2022
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Authors: | Kishor, Jugal |
Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 15.2022, 3, p. 365-388
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Subject: | advertising | brand building, | content creation | entrepreneurship | growth | marketing | online marketing | SMEs | social media | KMU | SME | Social Web | Social web | Online-Marketing | Internet marketing | Markenführung | Brand management | Werbewirkung | Advertising effects | Marketingmanagement | Marketing management |
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