The purpose of this paper is to gain a better understanding of the meaning and implementation of promotion forms and strategies by small businesses in Republic of Macedonia. Taking into account the benefits of promotion strategies, through this paper we will try to inform SMEs owners and...

The concept of small and medium sized enterprises includes the legal subjects, entrepreneurs and self-employed persons. These enterprises represent the spinal cord of the economy of a country. According to the statistical data in the Republic of Macedonia, these enterprises include 99% of the...

Innovation is a driving force for enhancing firms' efficiency and productivity. The importance of innovation is also recognized at economy level, namely increase in R&D and innovation activities will help the creation of new jobs, prosperity and improvement of the standards of living. In order...

Introduction to Entrepreneurship in South America -- Entrepreneurship in Argentina -- Entrepreneurship in Bolivia -- Entrepreneurship in Brazil -- Entrepreneurship in Chile -- Entrepreneurship in Colombia -- Entrepreneurship in Ecuador -- Entrepreneurship in French Guiana -- Entrepreneurship in...

Organisational Mindset of Entrepreneurship: An Overview -- Entrepreneurial Leadership and Its Impact on the Emergence of Entrepreneurial Ventures -- Too Much of a Good Thing? Employee Human Capital and the Accelerated Internationalization of Belgian Small and Medium-Sized Companies --...

This book represents a comprehensive state-of-the-art picture of entrepreneurship and small business management issues in the Balkans region. It provides major theoretical and empirical evidence that offers a brighter view of these fields and aims to open up opportunities for greater dialogue in...