The food and drink sector represents Europes largest manufacturing industry, its largest employer and is a major player in the global economy. It also has one of the greatest environmental impacts. In order to maintain competitive advantage, SMEs need to address their environmental impact and...

Front Cover -- The Sustainable marketing Concept in European SMEs: Insights from The Food & Drink industry -- Copyright Page -- Contents -- Acknowledgements -- About the Editor -- List of Contributors -- Introduction -- References -- Part I. The theoretical basis for the development of...

The contemporary business world has been facing mounting criticism for quite a long time. The accusations relate to the short-sightedness of business decisions, strategies oriented solely to profit-making, hostile takeovers, a focus on cost reduction, employee redundancies, etc. This has led to...

Investigating the concept of sustainability marketing and the scope of its implementation in European countries can involve two types of sources. On the one hand, there are theoretical secondary sources, that is scientific studies concerning the conceptualization of sustainability marketing, the...