Drawing from the lens of entrepreneurship as a contextually driven phenomenon, this study examined the effects of … founding EME. Both exposures to self-employed grandparents and necessity entrepreneurship motivation improve the positive …

, stories are a powerful mechanism linking the society and the organization. We offer an institutional view of storytelling … research and examples from organization theory, strategy and entrepreneurship, focusing on new and small ventures where … possible. In our concluding discussion, we suggest potential directions for researchers and possible storytelling improvements …