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~subject:"KMU"
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KMU
Consumer behaviour
17
Konsumentenverhalten
17
Einzelhandel
16
Retail trade
16
Beziehungsmarketing
11
Relationship marketing
11
Spain
10
Online retailing
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Online-Handel
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Distribution channel
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E-commerce
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Electronic Commerce
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Spanien
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Vertriebsweg
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Brand management
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Markenführung
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Retailing
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Brand image
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Globalisierung
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Globalization
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International market entry
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Internationaler Markteintritt
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Markenimage
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Multinationales Unternehmen
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Transnational corporation
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Customer satisfaction
4
Fashion
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Internationalization
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Kundenzufriedenheit
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Mode
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Multichannel retailing
4
Offline loyalty
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Online loyalty
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Textile distribution
4
Textilhandel
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Theorie
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Theory
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Confidence
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Dynamic capabilities
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Firm performance
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Calderón Garcia, Haydée
2
Frasquet Deltoro, Marta
2
Kolbe, Diana
2
Calderón García, Haydeé
1
Fayos Gardó, Teresa
1
Mollá Descals, Alejandro
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International journal of retail & distribution management
1
Multinational business review
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Internationalization of SME retailer : barriers and the role of public support organizations
Fayos Gardó, Teresa
;
Calderón García, Haydeé
; …
- In:
International journal of retail & distribution management
43
(
2015
)
1
,
pp. 183-200
Persistent link: https://www.econbiz.de/10010526540
Saved in:
2
Multichannel integration through innovation capability in manufacturing SMEs and its impact on performance
Kolbe, Diana
;
Calderón Garcia, Haydée
;
Frasquet …
- In:
The journal of business & industrial marketing
37
(
2022
)
1
,
pp. 115-127
Persistent link: https://www.econbiz.de/10012797117
Saved in:
3
The role of market orientation and innovation capability in export performance of small- and medium-sized enterprises : a Latin American perspective
Kolbe, Diana
;
Frasquet Deltoro, Marta
;
Calderón …
- In:
Multinational business review
30
(
2022
)
2
,
pp. 289-312
Persistent link: https://www.econbiz.de/10013390704
Saved in:
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