Marketing should be called as the competitive edge of every business. Marketing practices are differing from continent to continent, countries to countries, cities to cities and sector to sector in relation with social, cultural and economic backgrounds. The differentiation among space, time and...

The study is conducted to examine the relationship between leadership styles and citizenship behaviour in small and medium scale IT firms operating in Pakistan. The three popular styles of leadership which includes transactional leadership, transformational leadership and charismatic leadership...

The study is conducted to examine the relationship between leadership styles and citizenship behaviour in small and medium scale IT firms operating in Pakistan. The three popular styles of leadership which includes transactional leadership, transformational leadership and charismatic leadership...

Management practices are being carried out by most of the small and medium sized enterprises (SME) which substantially switched to sophisticated manner. This study aims to determine the relationship between human resource management (HRM) and supply chain management (SCM) in SME. The data from...

The aim of this paper is to study the in-depth context of HR outcomes and organizational commitment linked with best HR practices and proposed a framework of HR practices to elucidate its influence on OC and HRO in small and medium-sized enterprises. A comprehensive review of current literature...

This paper presented the overview of the human resource practices in small and medium enterprises. The nature and importance of small and medium sized enterprises (SMEs) sector in Pakistan’s economy is unparallel. Hence this paper discussed the general views of the SMEs operating in Pakistan,...

The role of human resource practices (HRP) at its significance in small and medium enterprises (SME) become an emerging topic, especially in developing countries. This study aims to gauge the level of HR practice being exercise in SME. Quantitative approach has been followed and data was...

This short paper is the extended part of Ghouri, et al. (2011) study. This paper presents the finding about the owners of restaurant and catering businesses marketing practices. This study showed their mindset about the marketing practices. The findings suggest that owners of restaurants and...

In today’s competitive business environment, family and non-family small and medium enterprises (SMEs) strive to survive despite many challenges. Market knowledge and marketing efforts are crucial for them to sustain and enhance business with limited resources. In this paper, we examined three...