As the research shows that small and medium enterprises are comprising of more than 90% of the business around the world. In the developing countries SMEs contribute to the GDP, poverty alleviation, creating jobs, and have many other benefits which are crucial. According to their significance to...

Small businesses are privately owned corporations, partnership, or sole proprietorship that have less personnel and/or a smaller amount of annual income than a regular business and corporation. Small businesses in many nations contain services or retail operations such as convenience stores,...

This paper aims to review the current literature on entrepreneurial marketing and business sustainability while explaining various scholars' views on the relationships between these constructs. A comprehensive analysis of the previous literature on these concepts was conducted to gain better...