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~subject:"KMU"
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KMU
Deutschland
59
Germany
59
Einzelhandel
52
Retail trade
50
Theorie
49
Theory
49
Consumer behaviour
40
Konsumentenverhalten
40
Globalisierung
28
Globalization
28
Multinationales Unternehmen
26
Transnational corporation
25
Beziehungsmarketing
24
Brand management
24
Markenführung
24
Relationship marketing
24
Internationales Marketing
21
International market entry
17
International marketing
17
Internationaler Markteintritt
17
Verbraucherverhalten
16
Lieferantenmanagement
15
Supplier relationship management
15
Handel
14
Internationales Management
14
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14
Corporate reputation
12
E-commerce
12
Electronic Commerce
12
Firmenimage
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Handelsforschung
12
Handelsmanagement
12
Retail management
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SME
12
Welt
12
World
12
Management
11
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English
7
German
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Swoboda, Bernhard
11
Olejnik, Edith
3
Foscht, Thomas
2
Jager, Martin
2
Meierer, Markus
2
Morschett, Dirk
2
Dabija, Dan Cristian
1
Hälsig, Frank
1
Schramm-Klein, Hanna
1
Zentes, Joachim
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Die Betriebswirtschaft : DBW
1
European retail research
1
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
International marketing review
1
Internationales Management und die Grundlagen des globalisierten Kapitalismus
1
Journal of international entrepreneurship
1
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
1
Long range planning : LRP ; international journal of strategic management
1
Marketing in kleinen und mittleren Unternehmen
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Research on knowledge, innovation and internationalization
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ECONIS (ZBW)
11
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1
The impact of fit among internationalization stages and firms' structure, processes and culture on performance : a profile deviation perspective
Swoboda, Bernhard
- In:
Internationales Management und die Grundlagen des …
,
(pp. 59-82)
.
2016
Persistent link: https://www.econbiz.de/10011503210
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2
Bedeutung internationaler strategischer Allianzen im Mittelstand - eine dynamische Perspektive
Swoboda, Bernhard
- In:
Marketing in kleinen und mittleren Unternehmen
,
(pp. 107-129)
.
2000
Persistent link: https://www.econbiz.de/10001510080
Saved in:
3
Linking processes and dynamic capabilities of international SMEs : the mediating effect of international entrepreneurial orientation
Swoboda, Bernhard
;
Olejnik, Edith
- In:
Journal of small business management : JSBM ; a joint …
54
(
2016
)
1
,
pp. 139-161
Persistent link: https://www.econbiz.de/10011437375
Saved in:
4
Co-operation activities of middle-sized retailers and manufacturers in the fashion industry : a look at competences, potentials, realization and success factors in value chain acti...
Swoboda, Bernhard
;
Foscht, Thomas
- In:
European retail research
28
(
2014
)
1
,
pp. 103-118
Persistent link: https://www.econbiz.de/10011285507
Saved in:
5
Schritt für Schritt : erfolgreiche Internationalisierungsstufen von KMU
Swoboda, Bernhard
;
Jager, Martin
;
Dabija, Dan Cristian
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
3
,
pp. 10-15
Persistent link: https://www.econbiz.de/10003844446
Saved in:
6
A behavior-based analysis of the changes of the structure, systems, and culture in the internationalization processes over time
Swoboda, Bernhard
;
Jager, Martin
;
Morschett, Dirk
; …
- In:
Research on knowledge, innovation and internationalization
,
(pp. 41-65)
.
2009
Persistent link: https://www.econbiz.de/10003947163
Saved in:
7
SME's internationalisation patterns : descreptives, dynamics and determinants
Olejnik, Edith
;
Swoboda, Bernhard
- In:
International marketing review
29
(
2012
)
5
,
pp. 466-495
Persistent link: https://www.econbiz.de/10009661248
Saved in:
8
International SME alliances : the impact of alliance building and configurational fit on success
Swoboda, Bernhard
;
Meierer, Markus
;
Foscht, Thomas
; …
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
4
,
pp. 271-288
Persistent link: https://www.econbiz.de/10009261010
Saved in:
9
A taxonomy of small- and medium-sized international family firms
Swoboda, Bernhard
;
Olejnik, Edith
- In:
Journal of international entrepreneurship
11
(
2013
)
2
,
pp. 130-157
Persistent link: https://www.econbiz.de/10009773723
Saved in:
10
Kooperationsstrategien in veränderten Wettbewerbsarenen - Dynamik klassischer Formen und neuere Optionen für mittelständische Fashion-Händler
Swoboda, Bernhard
;
Hälsig, Frank
;
Meierer, Markus
- In:
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
,
(pp. 189-210)
.
2007
Persistent link: https://www.econbiz.de/10003525943
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